A few key pointers on the design of optionsXpress website:

  • Design is simplistic, intuitive and most importantly user-friendly.
  • It also has a systematic and clear layout that makes surfing easy for the online traders.
  • It also uses blue colour as it's background colour to give a soothing and calm feel to its users.
  • It is easy to navigate around the website and explore the various tools and functions that it offers to online traders.

Below are a few screen-shots of optionsXpress:

Home page (top view)

  • Neat layout
  • Impactful and persuasive words used

 

 Home page (bottom view)

  • User - friendly as it contains all the shortcut keys to the various parts of the website
  • Systematic layout

 

Login page (top view) 

  • User-friendly
  • Secure and reliable

 

Login page (bottom view)  

 

Opening an account (top view) 

  • Intuitive
  • User-friendly
  • Clear layout

 

Opening an account (bottom view)  

 

 Tool Center (top view)

 

 Tool Center (bottom view) 

  • Helpful
  • Informative
  • relevant and important content for online traders
  • Systematic layout
 
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